Tag: CPM
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Beyond the P&L: Why Non-Financial Metrics Are Essential for Financial Planning in the Age of AI
The age of AI is here, and it’s fundamentally reshaping how we approach financial planning & analysis (FP&A). For years we’ve focused on the data that shows up on traditional financial statements – revenue, expenses, cash flows – when pulling together annual budgets and making forecast projections. Often we have built models around the concept…